The Strategy Behind Free Products on Amazon

Learn more about why companies put out these kinds of offers on Amazon

by contentwriter

Author: David Moore

As you know, Amazon is one of the top shopping destinations on the internet. It’s a go-to spot for finding practically anything you need at great prices. But did you also know that Amazon is a great place to get free stuff? You can find products available for free (or at a deep discount) on Amazon.

This post will tell you more about why companies offer products for free on Amazon and how you can take advantage of these offers.

Companies Use Free Products as Loss Leaders

Companies put free products on Amazon to act as loss leaders. This means that the product is offered at a price below the cost to produce and market it. The goal is to get customers to buy other products from the company, such as those that are more expensive.

They Use them as a Way to Get Reviews

Another reason why companies put freebies on Amazon is to get more reviews. Amazon has become a popular platform for consumers, and many people look through reviews before making a purchase. If a company can get more people to try their product and leave a review, it will likely result in more sales.

Moreover, most of these products are listed for free to increase brand awareness. When people see that a product is free, they’re more likely to check it out. If they like the product, they might even tell their friends and family, which can help to grow the company’s customer base.

Companies offer Free Products to Increase Sales Velocity

Many companies offer their products for free on Amazon to increase their sales velocity. What does this mean for you? It means that you have access to many products—including high-quality brands at no cost. All you have to do is to find the offer and add the product to your cart.


Companies offer Free Products to Get Feedback From Customers

Amazon is a place where customers can be highly critical of products. If they are not happy with something, they are not afraid to leave a negative review. Offering a product for free is a way for companies to get feedback from customers. 

It helps them see what people like and don’t like about their product so that they can make changes and improvements.

It also allows companies to collect their customers’ data. The data can be used to create targeted marketing campaigns and improve customer service. So, next time you’re browsing Amazon, keep an eye out for free offers from your favorite brands!

Others Use Free Products as a Way to Generate Leads

By giving away a free product, the company can collect the contact information of potential customers interested in the product. This allows the company to market to these individuals in the future and potentially convert them into paying customers.

Furthermore, some companies use free products to get customers to try out their products. If someone is unfamiliar with a company’s products, they might be more likely to try them out if offered for free. This allows the company to test out whether or not a customer might be interested in purchasing their products in the future.


Companies give away their product for free on Amazon to attract people to their products. By giving away products for free, the company can hope that Amazon users will not only check out the product itself but also look at other products the company has to offer. When next you are shopping at Amazon, keep an eye out for freebies, and don’t be afraid to take advantage of them.


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